Product Lines: Promotional / Premium / Luxury / UltraLuxurySerta Simmons Bedding, LLC manufactures and sells mattresses. It offers its products under the brand names Serta Perfect Sleeper, iComfort, Beautyrest, and Tomorrow. In 2012, American private equity company Advent International acquired Simmons Bedding and Serta International. In September 2018 SSB completed a merger with Tuft and Needle, one of the original bed in the box disruptors in the bedding industry. Shelley Huff CEO
